Home | R.J. REYNOLDS VAPOR COMPANY, At RJRVC, we operate our business in a responsible manner that best balances the needs of our stakeholders. RJRVC is focused on offering responsible, innovative, satisfying products for adult tobacco consumers’ evolving preferences. <strong>Our Vision and Values seek to reflect the interests of shareholders, adult tobacco consumers, employees, and other stakeholders</strong>. RJRVC shares the values and principles of its parent company, Reynolds American Inc.