The UK's Finest Independent Clothing and Skateboard StoreAmerican ExpressApple PayGoogle PayMaes, Pretend is the UK's finest Independent Clothing and Skateboard Store. We are official stockists of every brand we sell, and have unrivalled knowledge of our industry. Started in 2016, after 20 years of running the legendary SS20 store, you can trust us for the finest selection of products in the UK.