Kristine Arth | Creative Direction & Graphic Design, Kristine Arth is a graphic designer and branding expert, and is the founder and Principal Designer of Lobster Phone, a San Francisco-based design studio committed to understanding what you want, in order to discover what you need. Arth has designed brand identities for global organizations such as PayPal, Nivea, Western Digital, Rivella and SodaStream, in addition to her work developing identity systems for start-ups such as Ori Systems, Loliware, Cobalt Robotics and the San Francisco Forest Bat.