Welcome to Imperative PR - a UK based music PR and management company for all forms of black metal,, Welcome to IMPERATIVE PR - a UK based music pr and management specialist - and your gateway to relevant music media outlets and labels the world over. With years of combined experience in a variety of fields, a real passion for the music we promote and the drive and work ethic to succeed, IMPERATIVE PR can provide you with the launchpad you need to get your band noticed and your music heard.