Strata | Adazzle, Meet Strata. Strata is the new name for Adazzle. Strata is the industry leading provider of media buying systems powering over 1,200 media buying agencies and in-house advertisers. Our platform delivers a complete agency stewardship system for all media, including Spot Cable, TV and Radio, National Cable and TV, Digital (Display/ Mobile / Search / Social), Streaming / Online Video and Audio, Print and OOH. That equates to over 7,500 media buyers in the U.S. and Europe that rely on Strata to effe.